ROKiT Enters Formula One as Title Partner of Williams Racing
Williams Racing has announced a new multi-year agreement today with ROKiT, a global telecommunications company, in which ROKiT becomes the team’s new title partner.
The team revealed their dramatic new-look infront at their Grove headquarters, with driver's George Russell and Robert Kubica in attendance for the launch of a new era for Williams.
The new livery was presented on the 2018-spec FW41 Formula One car, with the new 2019 car set to be revealed at the first of the Barcelona Formula One Pre-Season Tests at the Circuit de Catalunya.
ROKiT is a new telco brand challenging the status quo, offering premium smartphone technology, performance and design at an affordable price and installing innovative Wi-Fi networks to make the world a better place. ROKiT is working internationally to develop smart cities and is currently rolling out public Wi-Fi across 27 of India’s largest cities, with a vision to create smart cities in 10 other countries in the next 3 years. ROKiT’s innovative mesh Wi-Fi network provides communities with better, faster and more cost-effective connections.
There is also a range of handsets that make up the ROKiT portfolio, with one of the key innovations - glasses-free 3D - enabling people to experience the ever-growing library of 3D content on the ROKFLiX 3D app. Unlike other technology brands, ROKiT goes further than standard talk, text and entertainment bundles. Its unique lifestyle package, called ROK Life Services, includes vehicle breakdown, recovery and Home Start, plus lost or broken key cover and worldwide Personal Accident insurance, as well as telemedicine. ROKiT is scheduled to launch in both the US and the UK in March 2019.
In addition to exclusive naming rights, the major Title Partnership will see ROKiT branding adorn the new Williams Mercedes FW42 race car. ROKiT will also feature prominently on the race suits and helmets of Williams’ race drivers, plus all trackside personnel team kit. The ROKiT WILLIAMS RACING-branded FW42 car will make its race debut on March 17th in Melbourne, Australia, kicking off the 2019 Formula One season.
Off track, consumers will have a unique opportunity to connect with ROKiT WILLIAMS RACING through compelling race lifestyle content and interactive activation's surrounding key races.